The article by Poppy Thaxter spotlights eight design studios whose brand identities translate beautifully onto apparel, particularly T-shirts. It highlights how wearable branding extends a brand’s presence into the physical world, featuring projects from studios like Forth + Back, Davy Denduyver, and Foreign Policy. The roundup celebrates creativity in merging fashion and identity design.
Forth + BackOffice of OverviewOdd Hours StudioCraft BoxingOnslowbranding
The Brand Identity features Bruges-based designer Davy Denduyver’s playful typographic identity for Onslow, a casual restaurant led by chef Lieven Vynck. The project embraces a no-nonsense tone, combining Helvetica Neue and Times New Roman in bold, squished forms, paired with warm beige and navy hues. Hand-drawn elements and nostalgic materials reflect Onslow’s approachable, unpretentious dining ethos.
