1 case across 1 studio
· May 29, 2026
The Dieline’s May 2026 roundup by Chloe Cordover highlights standout packaging and branding stories from the month, including Mirinda’s global rebrand, Olipop’s refresh, and heritage brand updates for Bob’s Red Mill and Genesee. The piece also notes unusual stories like Calbee’s colorless packaging due to an ink shortage and Starbucks facing recycling criticism.
· May 19, 2026
Olipop has launched a new creative platform called 'The Feel Good Soda,' featuring a refreshed visual identity, updated packaging, a national ad campaign, and the brand’s first sonic signature. The rebrand was led by design studio Collins to reinforce Olipop’s leadership in the functional soda category.
PRINT Magazine reports that Collins has redesigned Olipop’s packaging to emphasize its identity as a bold, feel-good functional soda. The new design draws inspiration from the late 1960s and 70s, using expressive icons and pop art influences to evoke nostalgia while maintaining a modern, health-conscious appeal.