The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.
The Brand Identity features SOMEKIND Studio’s brand identity for OTTIMO, a premium extra virgin olive oil brand. The design centers on a custom 'chonky' wordmark that reflects the product’s full-bodied character, complemented by Edition Contextual type by Elias Hanzer. Drawing inspiration from southern Italy’s warmth and traditions, the identity combines authenticity with a contemporary spirit through handcrafted typography, a rich color palette, and versatile packaging applications.
