Non Design Cases
Designers behind the work
Designers and creative leads credited on Non projects in press coverage.
Designers and creative leads credited on Non projects in press coverage.
The article covers a new music video for John Lennon and Yoko Ono’s classic track 'Love', created by Simon Hilton for the John Lennon Estate in collaboration with the meditation app Lumenate. Using never-before-seen Super 8 footage of the couple from 1969, the video forms part of the 'Meditation Mixes' project designed to accompany guided meditative experiences. The piece celebrates the intimacy and nostalgia of the archival film, offering fans a rare glimpse into the couple’s private moments.
The Brand Identity interviews Yeco founder Coby Phillips about how the consultancy helps brands find their ideal agency partners through a mix of data, human insight, and chemistry. Phillips explains Yeco’s vetting process, the pitfalls brands face when choosing agencies, and how the company’s partnership with The Brand Identity will make its matchmaking service more accessible. The discussion highlights Yeco’s focus on transparency, alignment, and collaboration in agency-brand relationships.
The article profiles Brussels-based design studio Oilinwater, founded by Matthieu Gorissen, which takes a research-driven and investigative approach to branding and identity design. Working primarily with cultural institutions, the studio builds visual systems rooted in context and storytelling. Projects include identities for Maison Hannon, Civa, and packaging for Rob The Gourmets’ Market’s craft beer collaboration.
The article profiles illustrator Tom Gauld and his new book 'Physics for Cats', a collection of science-themed cartoons originally created for New Scientist. Blending humor and research, Gauld turns complex scientific ideas into witty, accessible illustrations featuring cats and scientists. The piece highlights his creative process, inspirations, and the book’s publication by Canongate and Drawn & Quarterly.
The article profiles Melbourne-based studio Weekdays, led by founder Todd Vanneste, which creates vibrant, typographically rich brand identities for food, drink, and hospitality clients. Through projects like Sorry Nonna, Tozzo, and Love Shack Brewing Co, the studio demonstrates a balance of clarity, storytelling, and spatial awareness in packaging and identity design.
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
Creative Boom profiles illustrator Peilin Li, whose geometric and folk-inspired style captures the warmth and beauty of everyday life. The article explores her journey toward finding her artistic voice, her award-winning recognition, and collaborations with major brands like Disney and Huawei. Li discusses her evolving practice that now includes motion design and digital experimentation.
The Brand Identity interviews Weekdays’ founder and creative director Todd Vanneste about the studio’s ten-year journey, design philosophy, and community-driven approach. Based in Melbourne and the Sunshine Coast, Weekdays emphasizes authenticity, historical references, and genuine client relationships. Vanneste reflects on the studio’s evolution, collaboration with co-director Lachlan Philp, and projects like Sorry Nonna and The Smoking Camel.
