Nexus Design Cases

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News & interviews

  • Halo Lab’s simple yet striking identity for Nexus Logistics cuts the fluff and gets to the point

    The Brand Identity · Dec 12, 2023

    Halo Lab created a clean and dynamic brand identity for Boston-based Nexus Logistics, emphasizing precision and flow through a geometric 'N' logo and a confident sans serif wordmark. The identity uses the Sora typeface and a bold color palette of yellows, oranges, reds, black, and grey to convey energy and reliability. The project reflects Halo Lab’s strategic approach to simplifying and strengthening the brand’s visual communication.

    Halo LabNexus Logisticsbranding