New York Botanical Garden Design Cases

Designers behind the work

Designers and creative leads credited on New York Botanical Garden projects in press coverage.

News & interviews

• New Branding for New York Botanical Garden by Wolff Olins

  BP&O · Feb 22, 2024

  BP&O features Wolff Olins’ new branding for the New York Botanical Garden, a vibrant and flexible identity that balances Bronx boldness with organic lushness. The rebrand introduces a bespoke typeface, NYBG Gothic, and a bold color palette inspired by the garden’s diverse landscapes. The project reflects NYBG’s renewed global mission under new leadership and positions it as both a cultural and environmental leader.

  Wolff OlinsPentagramEvil MartiansNew York Botanical Gardenbranding