Museum Of Modern Art Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Museum Of Modern Art projects in press coverage.
News & interviews
- Sons & Daughters ID Revamps Mo Museum's Brand with Angular Design
The Brand Identity · Jun 19, 2025
Sons & Daughters ID developed a new adaptive identity system for the Mo Museum of Modern Art in Vilnius, Lithuania. The rebrand draws inspiration from the museum’s angular architecture and logo, creating a modular, generative design system that supports both internal and external creators. The project includes comprehensive brand guidelines and tools to ensure consistency across print, digital, and motion applications.
- Little Troop Crafts Playful Identity for MoMA Family Festival
The Brand Identity · Apr 14, 2025
Design studio Little Troop created a playful yet refined identity for MoMA’s first-ever family festival, Another World. Drawing inspiration from childhood imagination, the identity features geometric, surreal characters and a modular system that adapts across print and digital applications. The project balances MoMA’s established brand guidelines with a sense of curiosity and creativity aimed at both children and adults.
- Little Troop Designs Imaginative Identity for MoMA Family Festival
It's Nice That · Mar 5, 2025
Little Troop created a vibrant and imaginative identity for MoMA’s first-ever family festival, 'Another World'. The design features a cast of illustrated characters, a playful yet refined tone, and a color palette drawn from MoMA’s existing brand system. The project celebrates creativity, inclusivity, and childhood imagination through bold visuals and thoughtful restraint.
- "Regrets Only Redefines MoMA Membership with Path-Themed Identity"
The Brand Identity · Feb 24, 2025
Boston-based studio Regrets Only created a new identity for MoMA Members centered around a continuous path motif that symbolizes each member’s unique journey through the museum. The design uses MoMA Sans, dynamic typography, and a nuanced color palette to balance MoMA’s legacy with a fresh, personal approach. Animated paths and playful layouts bring movement and individuality to the membership brand.
Regrets OnlyMoMA MembersMuseum of Modern Art (MoMA)branding - Antalis Creative Power Awards finalists: four books pushing the boundaries of paper possibilities
The Brand Identity · Aug 15, 2022
The article spotlights four finalist book projects from the Antalis Creative Power Awards’ Reports & Publishing category, each showcasing innovative uses of paper and print. Featured works include Kuudes’ tactile catalogue for Chiharu Shiota, Laura Coombs’ serene Ground/Work, Nous’ neon-inspired Hong Kong Neon Sign Artworks, and Tina De Souter’s delicate Until the End. The feature celebrates materiality, craftsmanship, and the expressive potential of paper in contemporary editorial design.
KuudesNousEspoo Museum of Modern ArtClark Art Instituteeditorial - Order designs a modular, adaptable and scalable identity system for New York's MoMA
The Brand Identity · Dec 17, 2019
Order created a modular and scalable identity system for New York’s Museum of Modern Art to support its 2019 expansion and shift to seasonal programming. The refreshed system unifies MoMA’s main, PS1, and Design Store marks under a consistent institutional identity. The design leverages the MoMA Sans typeface and a flexible framework adaptable across print, signage, and digital applications.
OrderMoMA Design StudioCommercial TypeMuseum of Modern Art (MoMA)branding - Branding In Search Of The Present by Werklig
BP&O · Feb 8, 2017
BP&O features Werklig’s brand identity for EMMA’s exhibition series ‘In Search Of The Present’. The identity explores motion and time through typographic cropping, dynamic layouts, and a striking electric blue palette that contrasts EMMA’s black-and-white base. The design extends across print, digital, and environmental applications, unifying static and moving elements into a cohesive visual system.