Wedge has refreshed the identity of Mott’s Clamato Caesar, Canada’s iconic cocktail brand, to appeal to younger audiences while preserving its heritage. The rebrand introduces a bold, flavour-forward visual system centred on the concept ‘Bring on the Flavour,’ featuring a redrawn wordmark, Goudy Sans Bold typography, and vibrant packaging. Collaborations included typographer Etienne Aubert Bonn, 3D artist Sam Walker, and photographers Leeor Wild and Michael Kazimierczuk.
