Mirinda Design Cases
1 case across 1 studio
News & interviews
- Top Spring 2026 Redesigns on DIELINE
· Jun 1, 2026
The Dieline’s article, written by Rudy Sanchez, highlights five standout brand redesigns from spring 2026, featuring Walmart’s Great Value, Schweppes, Plezi, Mirinda, and Wild Oats. The piece serves as a seasonal roundup of notable packaging updates across major consumer brands.
Walmart Great ValueSchweppespackaging - Best Packaging and Brand Stories of May 2026
· May 29, 2026
The Dieline’s May 2026 roundup by Chloe Cordover highlights standout packaging and branding stories from the month, including Mirinda’s global rebrand, Olipop’s refresh, and heritage brand updates for Bob’s Red Mill and Genesee. The piece also notes unusual stories like Calbee’s colorless packaging due to an ink shortage and Starbucks facing recycling criticism.
MirindaOlipoppackaging - Mirinda Rebrand Turns Sensory Overload Into Organised Packaging Impact
BP&O · May 20, 2026
BP&O’s Lisa Cain reviews Mirinda’s global rebrand by PepsiCo, describing it as a structured form of sensory overload that amplifies the brand’s playful energy. The redesign emphasizes bold fruit graphics, vibrant colors, and a cohesive global system that maintains personality across markets. Cain praises the approach for embracing fun and visual impact rather than conforming to minimalist trends.
PepsiCoMirindabranding - : New Logo, Identity, and Packaging for Mirinda done In-house
· May 6, 2026
UnderConsideration’s Brand New reviews Mirinda’s new global rebrand, created by PepsiCo’s in-house design team. The refreshed identity introduces a colorful, geometric visual language and proprietary typography to modernize the soda brand’s packaging and logo. The update emphasizes fruit-inspired vibrancy and playful energy across all touchpoints.
PepsiCo In-house Design TeamMirindabranding - Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation
· May 5, 2026
PepsiCo’s Design & Innovation team has unveiled a refreshed global identity for Mirinda, centered around the new platform 'Smile Please.' The redesign draws on retro visual cues from the 1960s to 1990s and shifts focus from brand-led to flavor-led expression aimed at Gen Z consumers.
PepsiCo Design & InnovationMirindabranding