The Brand Identity interviews Ozon Studio founders Tim Tijink and Brent van den Elshout about launching their Amsterdam-based practice in 2024. The duo discuss their shared roots in music and design, their complementary creative approaches, and the philosophy behind their studio’s identity. They emphasize authenticity, collaboration, and cultural context as the foundation of their work.
Dutch designer Tim Tijink, alongside Brent van den Elshout, created a dynamic, type-led identity for Amsterdam’s Minimal Collective. The design uses an oval grid and Gradient Type’s PolySans to reflect the collective’s multidisciplinary nature, combining music, art, and technology. A muted palette of black, grey, and Tidewater Green complements the brand’s progressive and minimal ethos.
Tim TijinkMinimal CollectiveInkognito StudiosMinimal Collectivebranding
