Milk Design Cases
8 cases across 2 studios
News & interviews
- Mario Celebrates 40 Years of Design Excellence
It's Nice That · Sep 11, 2025
The article celebrates 40 years of Nintendo’s Super Mario Bros., exploring how Shigeru Miyamoto’s design philosophy and Nintendo’s craft-first, player-centric approach have kept the franchise relevant and beloved. It highlights the creative evolution of Mario’s world, from 2D side-scrollers to open 3D sandboxes, and its influence across gaming and popular culture. Interviews with designers and academics underscore the enduring design principles behind Mario’s success.
NintendoBuck GamesNintendoCheeriosdigital - "Second Home's 'Tweedy & Fluff' Revitalizes Kids' TV with Stop-Motion"
Creative Boom · Dec 17, 2024
Creative Boom profiles Second Home Studios’ debut preschool stop-motion series, Tweedy & Fluff, created by Corrinne Averiss and directed by Chris Randall. Produced entirely in Birmingham, the show highlights meticulous craftsmanship and regional creative growth, earning multiple awards and international broadcast reach. The article celebrates the studio’s expansion and its contribution to the UK’s animation landscape.
Second Home StudiosClockwork FrogChannel 5 Milkshake!S4Cmotion - Finding the right fit: Dan Greene on his unique consulting practice and knowing what clients want
The Brand Identity · Jun 14, 2023 · Interview
The Brand Identity interviews Dan Greene, founder of Greene & Sons, about his hybrid consultancy model that bridges the gap between agencies and freelancers. Greene discusses his approach to working with startups and scaling teams, his experiences at Wolff Olins, and how his past ventures shaped his practice. He also reflects on the role of AI in his work and the importance of flexibility and collaboration in modern brand design.
- Gregory Page on his design practice so far, beautiful new website and bright plans for the future
The Brand Identity · Mar 2, 2023 · Interview
The Brand Identity interviews Swiss graphic designer Gregory Page about his career, design philosophy, and the creation of his new website. Page discusses his typographic focus, collaborations with developer Carlos Mayo, and projects for clients like Watch.Swiss and Sony Music. He also shares insights on his upcoming type foundry and personal projects, including new typefaces and a potential type zine.
Gregory PageTypelabWatch.SwissFederation of the Swiss Watch Industrydigital - Grinning Face Coconut Milk by Leo Burnett Design
The Brand Identity · Apr 1, 2019
Leo Burnett Design created the packaging for Grinning Face Coconut Milk, a product made from only coconut and water. The design uses jumbled letters to encourage shaking the bottle and a white-on-white palette to reflect the product’s simplicity.
Leo Burnett DesignGrinning Face Coconut Milkpackaging