Mentimeter Design Cases

News & interviews

• Mentimeter introduces playful new illustration system by Loek Vugs as part of its global rebrand

  Creative Boom · Dec 2, 2025

  Creative Boom reports on Mentimeter’s global rebrand, which introduces a new illustration and animation system by Dutch designer Loek Vugs. The hand-drawn, single-colour style brings a tactile and expressive quality to the presentation platform’s refreshed identity, balancing minimalism with human warmth. The project involved close collaboration with Mentimeter’s art directors and explores how illustration can enhance digital interfaces through subtle motion.

  Mentimeterbranding