Studio Kiln has unveiled a brand refresh for global creative studio Mayda, inspired by the concept of exploring beyond the horizon. The new identity features a distinctive ‘Y’ logo element symbolizing a dynamic portal, paired with WELTKERN’s Everett typefaces and a palette of technological greys and neon tones. The flexible system balances minimalism with futuristic intrigue, designed to adapt across digital and physical touchpoints.
Creative Boom features Studio Kiln’s new brand identity for Brooklyn-based agency Mayda, inspired by the mythical island of the same name. The design centers on a dynamic 'Y' symbol and horizon motif to evoke exploration and forward movement. The identity uses Everett typefaces, neon gradients, and motion to create a futuristic, immersive brand system.
