The article profiles Sheffield-based designer Jacob Hutchinson, whose work merges structured Swiss-inspired layouts with the tactile imperfections of vintage print materials like stamps and vinyl stickers. Balancing analogue and digital processes, Hutchinson creates album art and visual identities for musicians while maintaining a disciplined yet experimental design approach.
The Brand Identity interviews Electric Red co-founder Svyat Vishnyakov about launching the studio in New York after moving from Russia. He discusses the challenges of adapting to a new professional culture, language barriers, and the rewards of seeing their design work in the real world. The conversation also touches on their cross-cultural projects, including work for the Golden Mask theatre festival and the Russian Pavilion at the Venice Architecture Biennale.
Electric RedStrelka InstituteArchitectural Association School of Architecture (AA)branding
