Human Marks Decade of Strategy-First Design Beyond Machine-Made WorkThe Brand Identity · Jul 1, 2026 · Interview
The Brand Identity interviews Alejandro Flores, founder of Mexico City-based studio Human, as it celebrates ten years of strategy-first design. Flores discusses the studio’s origins in finance, its human-centered philosophy, and how its analytical yet emotional approach has shaped global work for clients like Formula 1, the NBA, Marriott, and Pernod Ricard. The conversation explores how Mexican culture, strategic rigor, and empathy define Human’s creative process in an era increasingly influenced by AI.
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