Lines Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Lines projects in press coverage.
News & interviews
- Applied Design gives JFK's Terminal 8 a brand that's unmistakably New York
Creative Boom · Jun 3, 2026
Applied Design has reimagined JFK Airport’s Terminal 8 identity, creating a cohesive brand system that captures the spirit of New York. The refreshed design features a palette inspired by the view from a plane window, a hidden figure-eight motif, and a voice rooted in Queens culture. The project unifies over 60 retail and dining spaces under one coherent visual and verbal identity.
Applied DesignPort AuthorityAmerican Airlinesbranding - May Creative Industry Shifts: Branding, Leadership and Unexpected Wins
Creative Boom · May 19, 2026
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
- Fred. Olsen Cruise Lines launches industry-first 'Hybrid AI' campaign
Creative Boom · Jan 15, 2026
Fred. Olsen Cruise Lines has launched an industry-first 'Hybrid AI' advertising campaign that merges live action, CGI, photography, and generative AI. Created with Blunt House and produced by nmatic.ai, the campaign focuses on the emotional experience of sailing with the brand rather than destinations. It features a digital twin of a Fred. Olsen ship and a flagship TV commercial directed by Jonathan Jones, highlighting a responsible and efficient use of AI in creative production.
Blunt Housenmatic.aiFred. Olsen Cruise Linesadvertising - Brussels Airlines Unveils Boutique Transformation by WeWantMore
Creative Boom · May 29, 2025
Creative Boom reports on WeWantMore’s boutique-inspired rebrand for Brussels Airlines, which focuses on warmth, hospitality, and subtle refinement rather than visual overhaul. The project introduces a custom typeface, Cirrus Sans, and a richer palette, while maintaining the existing logo and colors. Collaborating with Priestman Goode, the airline’s interiors and brand experience were refined to evoke a boutique hotel atmosphere in the sky.
- Green means go: Motto’s identity for FasterLines unleashes the power of speed and efficiency
The Brand Identity · Nov 20, 2023
Motto developed a dynamic new brand identity for FasterLines, a technology company focused on improving service speeds in retail and drive-through environments. The identity uses italicised typography, geometric shapes, and a vibrant green palette to communicate speed and efficiency. The project also included a website and brand strategy that reinforce the brand’s human-centred, data-driven approach.
- Heather Larimer on Writing, Creativity, and Boldness
· Interview
PRINT Magazine’s 'What Matters' series features Heather Larimer, Executive Creative Director at Orchard Creative, in conversation with Debbie Millman. Larimer reflects on her creative process, love of writing, and the importance of boldness and humor in her life and work. The interview offers a personal look at her career, inspirations, and philosophy on creativity and resilience.
Orchard CreativeEtsyOcean Sprayadvertising