Lines Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Lines projects in press coverage.
News & interviews
- Fred. Olsen Cruise Lines launches industry-first 'Hybrid AI' campaign
Creative Boom · Jan 15, 2026
Fred. Olsen Cruise Lines has launched an industry-first 'Hybrid AI' advertising campaign that merges live action, CGI, photography, and generative AI. Created with Blunt House and produced by nmatic.ai, the campaign focuses on the emotional experience of sailing with the brand rather than destinations. It features a digital twin of a Fred. Olsen ship and a flagship TV commercial directed by Jonathan Jones, highlighting a responsible and efficient use of AI in creative production.
Blunt Housenmatic.aiFred. Olsen Cruise Linesadvertising - Brussels Airlines Unveils Boutique Transformation by WeWantMore
Creative Boom · May 29, 2025
Creative Boom reports on WeWantMore’s boutique-inspired rebrand for Brussels Airlines, which focuses on warmth, hospitality, and subtle refinement rather than visual overhaul. The project introduces a custom typeface, Cirrus Sans, and a richer palette, while maintaining the existing logo and colors. Collaborating with Priestman Goode, the airline’s interiors and brand experience were refined to evoke a boutique hotel atmosphere in the sky.
- Green means go: Motto’s identity for FasterLines unleashes the power of speed and efficiency
The Brand Identity · Nov 20, 2023
Motto developed a dynamic new brand identity for FasterLines, a technology company focused on improving service speeds in retail and drive-through environments. The identity uses italicised typography, geometric shapes, and a vibrant green palette to communicate speed and efficiency. The project also included a website and brand strategy that reinforce the brand’s human-centred, data-driven approach.