The Brand Identity’s feature ‘Give me colour: 7 identities basking in bright yellow’ spotlights seven branding projects that creatively use yellow as a defining hue. Studios including Little Troop, Werner Design Werks, and IYA Studio demonstrate the emotional and visual power of yellow across diverse industries. The article celebrates colour’s role in identity design and its ability to evoke warmth, energy, and attention.
Little TroopWerner Design WerksWiegand von HartmannLe PuzzSafeFestbranding
The Brand Identity features Little Troop’s playful and nostalgic brand identity for puzzle company Le Puzz. Drawing inspiration from vintage board games and cereal boxes, the Brooklyn and Melbourne-based studio created a vibrant, flexible system featuring custom typography, warm yellow tones, and whimsical illustrations. The design captures Le Puzz’s cheerful personality and love for quirky, vintage puzzles.