Larry Design Cases

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News & interviews

  • PERSPECTIVA Embraces Bold Branding for New Wellness Drink

    The Brand Identity · Sep 10, 2025

    PERSPECTIVA, a Mexico-based design studio, created a bold and colourful brand identity for Drink Larry, an adaptogenic beverage targeting young consumers. The project rejects wellness minimalism in favour of organic shapes, vibrant colours, and custom typography that reflect spontaneity and authenticity. The design uses PP Neue Montreal, Denton Variable, and hand-drawn lettering to convey a playful, unconventional personality.

    PERSPECTIVADrink Larrybranding