Layer Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Layer projects in press coverage.
News & interviews
- Together turns plus, cross and check into Baselayer’s trust language
The Brand Identity · Jan 26, 2026
London-based agency Together rebranded fintech platform Baselayer, creating a visual identity centered on a universal symbol system of plus, cross, and check marks to communicate trust and verification. The rebrand balances authority and modernity through a refined blue palette, modular CMS, and a typographic system combining Season Mix VF, Uncut Sans Variable, and Modern Era Mono. The project positions Baselayer as a credible yet progressive player in the financial technology space.
- Suzy Chan Crafts Emotional Calligraphic Titles for Film
It's Nice That · Apr 29, 2025
The article profiles designer Suzy Chan’s custom handwritten title design for Warda Mohamed’s short film 'Muna'. Drawing from Somali cultural motifs and themes of identity and isolation, Chan created a calligraphic type treatment that mirrors the film’s emotional tone. The project marks her first venture into film design and is now featured on BBC iPlayer.
BBC iPlayermotion - 7 Gaming and Esports Brands Showing Branding’s Competitive Power
The Brand Identity · Apr 5, 2024
The article by The Brand Identity curates seven standout gaming and esports brand identities that demonstrate how strong design can elevate competition and community within the industry. Featuring work by studios such as Company Policy, UnitedUs, LG2, and Moniker, it highlights the diversity and creativity shaping gaming’s visual culture. The piece emphasizes branding’s role as a unifying and energizing force in a fast-evolving entertainment sector.
Company PolicyUnitedUsLG2NeonPlayer Researchbranding - ‘Ready. Set. Playtest.’ UnitedUs deliver a nostalgia-packed global campaign for Player Research
The Brand Identity · Nov 9, 2023
UnitedUs created a global campaign titled ‘Ready. Set. Playtest.’ for gaming research company Player Research. The campaign builds on the agency’s previous brand identity work, using nostalgic visual tropes and a custom typeface to engage diverse gamer audiences worldwide. The project includes hero assets, a custom 'Playtester Alphabet' typeface, and a toolkit for long-term brand consistency.
UnitedUsPlayer Researchadvertising - Five standout projects, from Bien Vieillir Ensemble to climate-tech branding
The Brand Identity · Apr 13, 2022
The Brand Identity’s April 2022 edition of 'The Edit' spotlights five creative projects from around the world, including République Studio’s Scrabble-inspired identity for Bien Vieillir Ensemble and How & How’s climate-tech initiative GetSet. Other highlights include Skeleton Crew’s branding for Bricklayer Brewery, a student festival identity from ELISAVA, and Ivana Palecková’s colourful packaging for Modrá Púpava cosmetics.