Kitkat Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Kitkat projects in press coverage.
News & interviews
- Why Billboards Are Essential for Modern Branding
It's Nice That · Oct 30, 2025
The article explores the resurgence of out-of-home (OOH) advertising, particularly billboards, as brands rediscover the power of simplicity and bold visual storytelling. Featuring insights from creative leaders at Uncommon, Adam&EveDDB, and others, it highlights how minimalist, editorial-style posters are redefining modern advertising. The piece positions this trend as both a nostalgic return to the golden age of advertising and a response to digital fatigue.
UncommonWieden+KennedyAdam&EveDDBHeinzDreamiesadvertising - Top Brands Captivating Gen Alpha in 2025 Unveiled
Creative Boom · Oct 7, 2025
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
- 2024's Brand Asset Winners and Losers Unveiled
Creative Boom · Jan 8, 2025
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
Chuck StudiosBBH LondonWieden+KennedyTescoKitKatadvertising - 2024's Brand Wins and Fails Highlighted
Creative Boom · Jan 8, 2025
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.
Chuck StudiosBBH LondonWieden+KennedyTescoKitKatadvertising