The Brand Identity’s feature ‘Give me colour: 7 identities basking in bright yellow’ spotlights seven branding projects that creatively use yellow as a defining hue. Studios including Little Troop, Werner Design Werks, and IYA Studio demonstrate the emotional and visual power of yellow across diverse industries. The article celebrates colour’s role in identity design and its ability to evoke warmth, energy, and attention.
Little TroopWerner Design WerksWiegand von HartmannLe PuzzSafeFestbranding
The Brand Identity interviews IYA Studio’s co-founder and creative director Matt Cottis about their new website, their move to Deptford, and their evolving approach to meaningful, community-driven design. The conversation covers the studio’s updated digital presence, recent collaborations, and ongoing projects with brands like Parla, Imprint, and Bang & Olufsen. Cottis reflects on the benefits of working in a vibrant local environment and the studio’s focus on connection and creativity.
