BP&O’s feature by Anna Marar explores Koto’s new brand identity for Kikin, a digital finance platform promoting environmentally conscious business decisions. The identity draws from outdoor and scouting aesthetics, using woven patches, textured materials, and retro printing to humanise the fintech space. The design balances warmth and trustworthiness through tactile imagery, green tones, and the Deacon typeface.
The Brand Identity’s 'The Edit' roundup highlights five recent design projects, including Jo Cutri Studio’s luminous gin packaging for Beyond Distilling, Ed Dickinson’s refined identity for Folio, Human After All’s climate-conscious branding for BX, Koto’s community-driven identity for Kikin, and Smith & Diction’s minimalist design for AI platform Perplexity. Each project demonstrates a balance between clarity, sustainability, and creativity across industries from alcohol to technology.
