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News & interviews
- JKR Refreshes Bar Keepers Friend With Sleeker, Modern Packaging
· Apr 9, 2026
Design agency JKR refreshed the packaging for Bar Keeper’s Friend, a 144-year-old cleaning brand, to modernize its look while preserving its heritage. The redesign keeps the iconic gold metallic can but introduces smoother typography, a sparkle-inspired apostrophe, and before-and-after illustrations to elevate the brand’s everyday appeal. The update repositions the product from a tough-job cleaner to a premium household staple.
- Form and function: 10 identities for furniture and homeware brands that add a spark to any room
The Brand Identity · Mar 29, 2024
The article by The Brand Identity, written by Poppy Thaxter, showcases ten standout brand identities for furniture and homeware companies. It highlights how each design balances aesthetic appeal and brand storytelling, featuring studios such as Clase, Cossette, Decade, MISKA STUDIO, and others. The piece celebrates the importance of distinctive visual identities in a competitive furniture market.