Kee Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Kee projects in press coverage.
News & interviews
- JKR Refreshes Bar Keepers Friend With Sleeker, Modern Packaging
· Apr 9, 2026
Design agency JKR refreshed the packaging for Bar Keeper’s Friend, a 144-year-old cleaning brand, to modernize its look while preserving its heritage. The redesign keeps the iconic gold metallic can but introduces smoother typography, a sparkle-inspired apostrophe, and before-and-after illustrations to elevate the brand’s everyday appeal. The update repositions the product from a tough-job cleaner to a premium household staple.
- Yankee Candle Debuts Design Revamp with Beardwood&Co. Collaboration
Creative Boom · Aug 28, 2025
Yankee Candle partnered with New York agency Beardwood&Co. for a modern design refresh that balances the brand’s 50-year heritage with contemporary appeal. The project preserved iconic elements like the logo and jar silhouette while introducing refined visuals, layered textures, and AI-assisted creative exploration. The refresh aims to attract new audiences while maintaining loyalty among long-time fans.
Beardwood&Co.Yankee CandleNewell Brandsbranding - "KEEN, Max Romey Fight PFAS with Watercolor Film"
Creative Boom · Jun 11, 2025
Creative Boom features 'A Little Story About Forever', a short film by KEEN and artist-filmmaker Max Romey that uses watercolour and storytelling to address the issue of 'forever chemicals' (PFAS). The film, featuring Mark Ruffalo, blends family moments, environmental advocacy, and hope to inspire small actions toward change. It marks the first in KEEN's new KEEN Effect Films series promoting sustainability through creative storytelling.
KEENKEENmotion - New Logo & Branding for Superkeen by B&B
BP&O · Oct 3, 2024
BP&O features B&B Studio’s playful and inclusive brand identity for Superkeen, a UK-based anti-inflammatory cereal brand founded by Caragh Keane. The project includes strategy, naming, packaging, and digital design centered around a mascot called ‘Cloud Guy’ and a nostalgic, vibrant color palette. The identity balances health-conscious messaging with warmth and character-driven storytelling.
B&B StudioSuperkeenbranding - Form and function: 10 identities for furniture and homeware brands that add a spark to any room
The Brand Identity · Mar 29, 2024
The article by The Brand Identity, written by Poppy Thaxter, showcases ten standout brand identities for furniture and homeware companies. It highlights how each design balances aesthetic appeal and brand storytelling, featuring studios such as Clase, Cossette, Decade, MISKA STUDIO, and others. The piece celebrates the importance of distinctive visual identities in a competitive furniture market.
- Finding the right fit: Dan Greene on his unique consulting practice and knowing what clients want
The Brand Identity · Jun 14, 2023 · Interview
The Brand Identity interviews Dan Greene, founder of Greene & Sons, about his hybrid consultancy model that bridges the gap between agencies and freelancers. Greene discusses his approach to working with startups and scaling teams, his experiences at Wolff Olins, and how his past ventures shaped his practice. He also reflects on the role of AI in his work and the importance of flexibility and collaboration in modern brand design.