The Brand Identity interviews Snask founder and creative director Fredrik Öst about the Stockholm-based agency’s philosophy, projects, and culture. Öst discusses their unconventional approach, handcrafted design ethos, and notable collaborations with brands like Pangpang Brewery, Kaibosh, and Froda. The conversation highlights Snask’s playful spirit and commitment to bold, opinionated creativity.
Swedish studio Snask rebranded Norwegian eyewear company Kaibosh, transforming its previously minimal identity into a bold and expressive brand. The project included a custom display typeface, playful copywriting, and a complete flagship store design featuring vibrant colors and distinctive eyelash motifs.
