Kef Design Cases

1 case across 1 studio

Made Thought (1)

News & interviews

  • As hot as it gets: Fuman’s identity for Snakefire rejects the visual clichés of the hot sauces

    The Brand Identity · Apr 9, 2024

    Fuman, a New Zealand-based design studio, created a brand identity for Snakefire hot sauce that avoids stereotypical cultural imagery. Drawing on Aztec ritual aesthetics and earthy tones, the identity uses the hand-drawn Costa typeface by James Coffman and playful copywriting to position hot sauce as a central, life-affirming part of a meal.

    FumanSnakefirebranding
  • New Branding for Jupiter by Triboro

    BP&O · Dec 15, 2022

    BP&O’s Richard Baird reviews Triboro’s branding for Jupiter, a new Italian restaurant at Rockefeller Center. The identity draws on celestial and elemental themes, featuring zodiac-inspired illustrations, hand-lettered typography, and a bold color palette of fire, ice, and gold. Triboro’s work balances expressive artistry with practical hospitality applications, reinforcing its reputation in New York’s restaurant design scene.

    TriboroJupiterRockefeller Centerbranding