Jacques Design Cases
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- Studio Avenir’s identity for BSJ treats labels like filing documents
The Brand Identity · May 6, 2026
Studio Avenir created a new identity for French coffee roastery Brulerie Saint Jacques (BSJ) that draws inspiration from technical documentation and filing systems. The design uses modular typography, a structured label system, and a muted color palette to convey professionalism and adaptability. The result is a minimalist yet expressive brand that stands apart from typical artisanal coffee aesthetics.
Studio AvenirBrulerie Saint Jacquesbranding