Itsu Design Cases
1 case across 1 studio
News & interviews
- Itsu Potsoup by OMSE
The Brand Identity · Jun 28, 2018
British restaurant chain Itsu commissioned design studio OMSE to create a campaign promoting its new hot food menu. The work uses bold typography, vibrant colours, and a playful tone referencing high-fashion advertising, adaptable across all Itsu stores in the UK.
- New Graphic Identity for Mitsulift Elevators by Base Design
BP&O · Apr 3, 2018
BP&O features Base Design’s rebrand for Mitsulift, an elevator specialist combining Japanese technical expertise with Middle Eastern service. The new identity emphasizes reliability and connection through bold graphic gestures, humanist typography, and a cohesive print and digital system. The design balances utility with a distinctive, service-oriented personality.