Itsu Design Cases
1 case across 1 studio
News & interviews
- New Graphic Identity for Mitsulift Elevators by Base Design
BP&O · Apr 3, 2018
BP&O features Base Design’s rebrand for Mitsulift, an elevator specialist combining Japanese technical expertise with Middle Eastern service. The new identity emphasizes reliability and connection through bold graphic gestures, humanist typography, and a cohesive print and digital system. The design balances utility with a distinctive, service-oriented personality.