Itv Design Cases

Designers behind the work

Designers and creative leads credited on Itv projects in press coverage.

News & interviews

• How to have confidence in uncertain times: inside DixonBaxi's 'serious play'

  Creative Boom · Dec 19, 2025

  Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.

  DixonBaxiITVFormula Onebranding
• Studio Kiln Simplifies ITV's Identity for Clarity

  The Brand Identity · Sep 30, 2025

  Studio Kiln collaborated with ITV Creative to overhaul ITV’s fragmented brand identity, introducing a unified system centred around a concept called ‘the apex.’ The new identity simplifies the broadcaster’s visual language, reducing typefaces to ITV Sans and adopting spark yellow as the hero colour. The motion-first system ensures consistency across digital and broadcast platforms while reinforcing ITV’s position at the centre of British entertainment.

  Studio KilnITV CreativeF37 FoundryITVbranding
• ITV Reveals New Brand Identity with Studio Kiln