Creative Boom’s feature highlights D8 Studio’s stop-motion campaign for NBC Universal and Hayu promoting The Real Housewives of Beverly Hills. The project reimagines the show’s glamour and drama through intricately crafted dolls and a miniature dollhouse, blending humour and nostalgia to engage fans. The campaign spanned multiple international markets with a wide range of digital and out-of-home deliverables.
London-based agency Nomad partnered with reality TV streaming platform Hayu on a complete rebrand encompassing strategy, identity, tone of voice, and campaign rollout. The new identity centres on a flexible ‘H’ device and a customised version of Sharp Type’s Beatrice, supported by a vibrant, adaptable colour palette. The result captures Hayu’s loud, proud, and sassy personality while unifying its diverse content offering.
