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  • FAENA’s identity for Vinos Chidos revolves around the exploits of a drunken Persian cat

    The Brand Identity · Jun 3, 2020

    FAENA created a playful brand identity for Mexico City-based wine retailer Vinos Chidos, inspired by the slang term ‘andar persa’ meaning ‘to be drunk’. The identity features a whimsical illustrated Persian cat across packaging and collateral, paired with TIGHTYPE’s Sneak typeface to convey a fun, approachable tone. The design reflects the brand’s mission to make quality wine accessible and enjoyable.

    FAENATIGHTYPEVinos Chidosbranding