New Brand Identity for Frameline 41 by MuchoBP&O · Jun 13, 2017
BP&O features Mucho’s brand identity and campaign design for Frameline 41, the world’s longest-running LGBTQ film festival. The identity builds on the previous year’s framing concept, evolving into a typographic campaign with witty, inclusive wordplay by copywriter David Begler. The design uses gradients, bold typography, and dark backgrounds to express diversity and pride while maintaining professional restraint.
