London and Bristol-based studio Monday Nights created the brand identity for CLUB, a mobile football game by Formation Games that merges live Premier League action with fantasy management. The identity uses a geometric design system, vibrant yet refined colour palette, and motion graphics to capture the emotional highs of football fandom. The project’s cohesive visual language helped CLUB become a top App Store hit with over 100,000 installs.
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Creative Boom’s article profiles Monday Nights’ long-term collaboration with Formation Games on the football management app CLUB. The London- and Bristol-based studio designed the game’s UI, icons, and branding over 2.5 years, helping it reach over 100,000 players and a top-three App Store ranking. The project marked a creative evolution for the young studio, blending brand thinking with gaming design conventions.
