Creative Boom’s profile of Allison Henry Aver explores her decision to launch her own branding agency, Letter A, at age 45 after two decades working for major fashion and beauty brands. She reflects on how age, experience, and motherhood shaped her confidence and creative approach, arguing that maturity can be a superpower in the design industry. The piece encourages mid-career creatives to embrace their experience as an asset rather than a liability.
Creative Boom’s article by Tom May highlights 36 fonts expected to trend in 2022, exploring the evolution of typography after the pandemic. It discusses key movements such as retro revivals, sustainability, accessibility, and the rise of custom and variable fonts. Designers and studios share insights on how type design is adapting to inclusivity, technology, and brand differentiation.
