Koto New York developed a maximalist brand identity for the collaborative earning app Fluz, centered around the concept of 'Life On Max.' The project features vibrant illustrations, a candy-colored gradient palette, and a restrained typographic system designed to complement the expressive visuals. Executive Creative Director Arthur Foliard highlights the close collaboration with Fluz’s team as key to the rebrand’s success.
BP&O’s Emily Gosling reviews Koto’s new brand identity for fintech app Fluz, which merges loyalty, banking, and social networking. The rebrand embraces a maximalist, youth-oriented aesthetic under the idea ‘Life on Max,’ using vibrant visuals, motion, and playful typography to redefine perceptions of fintech. While the design is praised for its energy and creativity, the article notes some ambiguity in communicating the product’s function.
