BP&O’s feature by Emily Gosling explores The Collected Works’ rebrand for Expensify, which introduces a playful, illustration- and motion-led identity that challenges conventions in the finance sector. Collaborating with Augenblick Studios, CoType, and Newlyn, the project includes custom typefaces, vibrant colors, and a bold visual system that balances fun with functionality. The article praises the creativity while questioning the necessity of branded merchandise and the green logo’s resemblance to recycling symbols.
