Etsy Design Cases
1 case across 1 studio
News & interviews
- SYLVAIN on preserving Etsy’s equity while evolving its identity
The Brand Identity · Apr 20, 2026
SYLVAIN led a comprehensive rebrand of Etsy, preserving its iconic orange and community-driven spirit while evolving its identity for a modern digital landscape. Collaborating with Upstatement and Etsy’s internal teams, the project introduced a square-based system, refined wordmark, and motion behaviors rooted in craft and curiosity. The result is a cohesive, flexible identity that bridges brand and product experience.
SYLVAINUpstatementNever Not ProductionsEtsybranding - Etsy’s Refresh Signals a Return to Craft, Creativity, and Connection
· Jun 10, 2024
PRINT Magazine reports on Etsy’s new brand refresh led by Sylvain, which repositions the platform around the idea of discovery as a human experience. The updated identity centers on a square logo and modular system that celebrates the creativity and diversity of Etsy’s global maker community. The design balances warmth and modernity through illustration, photography, and an expanded color palette.
SylvainEtsybranding