Esprit Design Cases

1 case across 1 studio

Decade (1)

News & interviews

  • Esprit by John Casado, 1978

    BP&O · Aug 3, 2024

    The article by Richard Baird explores the history and design of Esprit’s 1978 wordmark created by John Casado. It details how the logo’s stencil-like Helvetica derivation and colorful palette embodied the brand’s Californian optimism and post-modern sensibility. The piece situates the design within Esprit’s broader architectural, packaging, and cultural collaborations that defined its identity through the 1980s.

    BP&OLogo HistoriesEspritbranding