Ember Design Cases
1 case across 1 studio
News & interviews
- "Regrets Only Redefines MoMA Membership with Path-Themed Identity"
The Brand Identity · Feb 24, 2025
Boston-based studio Regrets Only created a new identity for MoMA Members centered around a continuous path motif that symbolizes each member’s unique journey through the museum. The design uses MoMA Sans, dynamic typography, and a nuanced color palette to balance MoMA’s legacy with a fresh, personal approach. Animated paths and playful layouts bring movement and individuality to the membership brand.
Regrets OnlyMoMA MembersMuseum of Modern Art (MoMA)branding