Elk Design Cases

News & interviews

• Electric Red’s Svyat Vishnyakov on the challenges and rewards of starting a studio in a new country

  The Brand Identity · Aug 31, 2021 · Interview

  The Brand Identity interviews Electric Red co-founder Svyat Vishnyakov about launching the studio in New York after moving from Russia. He discusses the challenges of adapting to a new professional culture, language barriers, and the rewards of seeing their design work in the real world. The conversation also touches on their cross-cultural projects, including work for the Golden Mask theatre festival and the Russian Pavilion at the Venice Architecture Biennale.

  Electric RedStrelka InstituteArchitectural Association School of Architecture (AA)branding