The Brand Identity’s article by Poppy Thaxter highlights eight dynamic branding and identity projects within the music industry. Featuring studios such as Josephmark, Explorers Club, and Only, the roundup explores how design captures sound, movement, and energy across diverse music-related brands. It showcases a range of aesthetics, from bold and colourful to vintage and playful expressions.
JosephmarkExplorers ClubStudio FossRCAAtlantic Records UKbranding
The Brand Identity features Decimal’s bright and bouncy visual identity for Echio, a new live-streaming platform connecting musicians and fans. The NYC-based studio developed a dynamic system using geometric forms, vibrant colors, and a circular logomark symbolizing artist-fan interaction. The identity employs Clash, Matter, and Obviously typefaces to convey energy, friendliness, and digital fluency.
