The article profiles Prost, an independent design studio founded by Manon Prost, exploring its multidisciplinary approach to brand identity and art direction. Based between London and Marseille, the studio has quickly gained attention for concept-driven, type-led work across fashion, food, and lifestyle brands. Projects like Feast and E.T Wigs showcase Prost’s focus on emotional, expressive design that merges strategy and creativity.
The article spotlights PROST WORK’s bold new brand identity for E.T WIGS, a Black-owned luxury wig brand founded by Endah Tche. The design blends sleek sophistication with playful sci-fi and retro-futuristic elements, using custom typography and a chrome-like aesthetic to express transformation and individuality. The identity includes a sharp wordmark, fluid monogram, and a cohesive visual system reflecting empowerment and self-expression.
