Duracell Design Cases

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The Mill (1)

News & interviews

  • Brand Mascots Make Comeback in Digital Age

    Creative Boom · Aug 19, 2025

    Creative Boom’s article explores the resurgence of brand mascots in modern marketing, featuring insights from Ami Werner, Head of Strategy at Bulletproof. It highlights Bulletproof’s refresh of the Brawny Man and Snuggle Bear, explaining how mascots are evolving for digital and AI-driven contexts while maintaining nostalgic appeal. The piece argues that mascots remain powerful brand assets capable of driving engagement and cultural relevance.

    BulletproofBrawnySnugglebranding