Saint-Urbain rebranded Digs Dog Care, formerly Better Than Home, into a hospitality-inspired national brand system. The rebrand unifies diverse local operators under a cohesive identity featuring a custom abstract dog icon, bold color palette, and modular shape system. The design balances professionalism and warmth, supporting scalability across packaging, signage, and digital platforms.
BP&O features Saint-Urbain’s brand identity for Digs, a US-based dogcare company offering daycare, grooming, and training services. The New York agency developed the brand from the ground up, including naming, strategy, and visual identity. The design balances warmth and professionalism through a clever dog-nose logo, vibrant yet restrained color palette, and retro-leaning illustrations.
