The article is a colour-focused editorial from The Brand Identity exploring how purple is used effectively in branding and identity design. It highlights multiple studios and projects that showcase the hue’s emotional and technological associations, from Ragged Edge’s Bayzat to Studio Oker’s JIDU. The piece positions purple as a versatile and sophisticated choice for innovation-led brands.
Campbell Hay developed a refined new identity for Islington Design District ahead of the 2021 London Design Festival. The rebrand uses elegant line-based forms, Neue Haas Grotesk and Panama typefaces, and a distinctive purple palette to celebrate creativity and reconnection within the district. The project positions Islington as a leading creative hub while maintaining flexibility for future iterations.
