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- Meet Yeco: the smarter way brands find the perfect agency match
The Brand Identity · Apr 16, 2026 · Interview
The Brand Identity interviews Yeco founder Coby Phillips about how the consultancy helps brands find their ideal agency partners through a mix of data, human insight, and chemistry. Phillips explains Yeco’s vetting process, the pitfalls brands face when choosing agencies, and how the company’s partnership with The Brand Identity will make its matchmaking service more accessible. The discussion highlights Yeco’s focus on transparency, alignment, and collaboration in agency-brand relationships.
YecoThe Brand IdentityELEVEN AustraliaJoah Brownbranding