Create Properties Design Cases
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News & interviews
- Vanderbrand Crafts Bold, Geometric Identity for Burnaby Lake
The Brand Identity · Jun 26, 2025
Toronto-based studio Vanderbrand created a bold, geometric brand identity for Burnaby Lake, a 14-acre master-planned community developed by Create Properties. Drawing inspiration from the area's natural landscape, the identity features a flexible pictographic system, vibrant colour palette, and a modern typographic pairing of Mori and Atacama. The adaptable design ensures consistency across digital, print, and environmental applications.
- Vanderbrand: Toronto Studio Creates Purposeful Identities
Creative Boom · Nov 7, 2024
Creative Boom profiles Toronto-based studio Vanderbrand, founded by Julie Vander Herberg, known for its strategic, place-rooted brand identities across real estate, hospitality, and cultural sectors. The article explores the studio’s collaborative ethos, research-driven process, and typographic sophistication through projects like Burnaby Lake, Niagara Benchlands, and Together Design Lab. Vander Herberg shares insights on leadership, adaptability, and building meaningful creative practices.