The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
CODEAKind StudioOHMYUCLGUniversity of the Arts Londonbranding
Duzi Studio created a retro-futurist brand identity for Collider, a non-alcoholic beer infused with nootropic and adaptogenic ingredients. Drawing inspiration from 1980s sci-fi and optimism, the identity combines geometric structure with playful maximalism. The project includes packaging, typography, and campaign imagery that evoke space-age adventure and energy.
BP&O features Bleed’s new brand identity for the Future Circular Collider, a CERN-led research project. The design centers on a morphing circular logo that conveys openness, dimensionality, and scientific collaboration. The article explores how Bleed’s motion and 3D approach reflects the collider’s ambition to expand our understanding of the universe.
