It’s Nice That’s annual ‘Review of the Year’ highlights 2024’s top 25 graphic design stories, spanning rebrands, typographic debates, and nostalgic visual trends. The roundup features projects from studios like Collins, Studio Frith, and Little Troop, as well as commentary on industry issues such as unpaid pitching and the use of mockups. The article reflects a year defined by retro aesthetics, thoughtful branding, and critical reflection on design culture.
The article, written by Olivia Atkins in partnership with Frontify, highlights five standout branding moments of 2024. It explores how studios like JKR, Little Troop, and Wolff Olins redefined brand identities for clients such as Mozilla, Cliik, and Ubisoft’s Anno, emphasizing themes of nostalgia, playfulness, and human connection. The piece reflects on how brands are balancing innovation and authenticity in a rapidly shifting digital landscape.
The Brand Identity interviews Little Troop founders Noemie Le Coz and Jeremy Elliot about their global practice, playful design philosophy, and the launch of their new website. The duo discuss balancing life between Brooklyn and Melbourne, their collaborative process, and how humour and imagination drive their branding work for clients like Le Puzz and Billie.
