Cha Design Cases
Designers behind the work
Designers and creative leads credited on Cha projects in press coverage.
Designers and creative leads credited on Cha projects in press coverage.
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
4Creative, Channel 4’s in-house creative agency, has unveiled a new brand identity that celebrates its collaborative and playful culture. The rebrand features over 130 unique logos created by team members, integrating the Channel 4 mark with a rotating set of bespoke ‘C’ designs. The identity extends across a redesigned website and social channels, showcasing the agency’s creative legacy and evolving spirit.
The Brand Identity interviews Isabelle Tan, a junior designer at 2x4, about her cross-cultural design perspective shaped by growing up in Southeast Asia and studying in New York. She discusses her award-winning thesis 'Voice Print,' her fascination with reframing 'ugly' design elements, and her experience working on projects for clients like Chanel and Miu Miu. The conversation explores her evolving design philosophy balancing Asian density and Western minimalism.
UnderConsideration’s Brand New briefly spotlights a new logo and identity for Chateau Mercier, designed by Swiss studio Veryx. The article lists the project under the 'Spotted' category, indicating a short mention rather than a full review.
Creative Boom profiles French director and set designer Alix Bortoli, known for her handcrafted, sculptural stop-motion films made from wood, fabric, paper, and clay. The article focuses on her recent campaign for organic perfume brand Ffern, exploring her tactile process and philosophy of staying true to handmade craft in a digital age. It also traces her career from art school to collaborations with major fashion houses and her representation by Soixante Quinze.
Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.
