Cha Design Cases
Designers behind the work
Designers and creative leads credited on Cha projects in press coverage.
Designers and creative leads credited on Cha projects in press coverage.
UnderConsideration’s Brand New briefly announced a new logo for Charm City Run, a retailer in the running and athletic footwear space. The post, categorized as a 'Spotted' item, notes the update without detailed commentary or visuals beyond before-and-after references.
The article spotlights Rochambeau Studio’s packaging design for Côte Citron, a radler beer concept tied to the fictional Rochambeau Club on the French Riviera. The design uses a minimal two-color palette, refined typography, and subtle illustration to evoke a luxurious yet unfussy Riviera lifestyle. The project extends the club’s imaginative world into a tangible beverage experience.
The article covers Danish non-profit Plastic Change’s provocative campaign 'These Nuts May Contain Traces of Plastic,' which uses parody nut packaging to highlight the threat of microplastics to male fertility. The campaign continues the organization’s mission to raise awareness about the human health impacts of plastic pollution.
Worth Your While created a provocative campaign for Danish NGO Plastic Change titled 'These Nuts May Contain Traces of Plastic' to mark World Environment Day. Using hyper-real imagery of testicle skin styled as food packaging, the campaign highlights the presence of microplastics in male bodies and their impact on fertility. The work aims to make environmental issues personal and urgent through humor and shock value.
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
4Creative, Channel 4’s in-house creative agency, has unveiled a new brand identity that celebrates its collaborative and playful culture. The rebrand features over 130 unique logos created by team members, integrating the Channel 4 mark with a rotating set of bespoke ‘C’ designs. The identity extends across a redesigned website and social channels, showcasing the agency’s creative legacy and evolving spirit.
The Brand Identity interviews Isabelle Tan, a junior designer at 2x4, about her cross-cultural design perspective shaped by growing up in Southeast Asia and studying in New York. She discusses her award-winning thesis 'Voice Print,' her fascination with reframing 'ugly' design elements, and her experience working on projects for clients like Chanel and Miu Miu. The conversation explores her evolving design philosophy balancing Asian density and Western minimalism.
